LIDS

LIDS

Drove localized brand engagement through micro-influencer campaigns and creative production across the Midwest

Drove localized brand engagement through micro-influencer campaigns and creative production across the Midwest

client

LIDS

services

INFLUENCER MARKETING

Category

APPAREL

PROBLEM

PROBLEM

PROBLEM

PROBLEM

Detected

LIDS, a national leader in headwear and sports apparel, needed a grassroots influencer strategy to build authentic connections at the store level — particularly in underserved markets like the Midwest.

LIDS, a national leader in headwear and sports apparel, needed a grassroots influencer strategy to build authentic connections at the store level — particularly in underserved markets like the Midwest.

LandClients

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SOLUTION

SOLUTION

SOLUTION

SOLUTION

Created

We launched and led a regional influencer marketing initiative designed to increase foot traffic, brand relevance, and social media visibility. Key actions included:

Built a vetted database of local influencers with high engagement

Directed creative campaigns featuring real people, in real stores, wearing LIDS gear

Produced high-quality branded content for social and in-store use

Managed campaign budgets, vendor contracts, and influencer payouts for optimal ROI

Ensured alignment with LIDS’ national branding while localizing the message

LANDCLIENTS

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Results

Real Results.
Proven Growth.

We build campaigns that convert — driving stronger returns, lower costs, and real business growth backed by data.

Engaged over 120 micro and nano influencers across Indiana & Midwest

40% increase in foot traffic at select campaign-featured store locations

200+ unique pieces of user-generated content created

Boosted social media engagement by 3x during campaign rollout

Developed a scalable influencer marketing playbook for multi-region expansion

TESTIMONIAL

TESTIMONIAL

TESTIMONIAL

TESTIMONIAL

LIDS Marketing Director

"This campaign redefined how we connect with local communities. The grassroots strategy felt real, and the results proved it worked."

SaaS / B2B Lead Generation

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See Also

See Also

See Also

See Also

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Only 2 spots available

Let's walk you through!

Let us demonstrate what's under the hood. Feel free to take a comfortable slot to get a detailed agency walkthrough.

Only 2 spots available

Let's walk you through!

Let us demonstrate what's under the hood. Feel free to take a comfortable slot to get a detailed agency walkthrough.

Only 2 spots available

Let's walk you through!

Let us demonstrate what's under the hood. Feel free to take a comfortable slot to get a detailed agency walkthrough.